Privacy Policy

Introduction & Scope

This Privacy Policy applies to all visitors and participants of Duang Chai ("we," "our," or "us"), a financial education centre located at 56 Thonglor Soi 13, Watthana, Bangkok 10110, Thailand. It covers personal data collected through our website, course enrollment forms, and any direct communications with our team.

By using our website or enrolling in a program, you acknowledge that you have read and understood this policy. If you have any questions, please reach out to us before using our services — we are always happy to clarify.

Personal Data We Collect

We collect only what is genuinely necessary to provide our services. This may include:

• Full name and preferred form of address
• Email address for program communications and receipts
• Phone number, if provided voluntarily for scheduling
• General inquiry or message content submitted via our contact form
• Website usage data via analytics tools (page views, session duration, device type)
• Cookie preferences stored locally on your browser

Legal basis for processing: We collect data under the lawful bases of consent (for marketing and analytics), contractual necessity (for program enrollment and delivery), and legitimate interest (for website security and operational improvement).

Retention: Enrollment and contact records are retained for up to 3 years from the date of last interaction. Analytics data is retained for up to 14 months. You may request deletion at any time.

How We Use Your Data

Your personal information is used to:

• Process course enrollment and send confirmation details
• Communicate program schedules, materials, and follow-up resources
• Respond to inquiries submitted via our contact form
• Improve website content and user experience using aggregated analytics
• Send occasional program updates or educational newsletters (only with your consent)
• Comply with applicable Thai legal and regulatory obligations

We do not sell, rent, or trade your personal data to any third party for commercial purposes. Data sharing occurs only with trusted service providers (e.g., payment processors, email delivery platforms) under strict data processing agreements.

You may opt out of marketing communications at any time by contacting us directly at [email protected] or by using the unsubscribe link in any email we send.

Data Protection Measures

We take reasonable technical and organisational steps to safeguard your personal data:

• All data transmissions are encrypted using TLS/HTTPS protocols
• Access to personal data is restricted to authorised staff only
• Our website and backend systems are reviewed periodically for security vulnerabilities
• Physical documents containing personal data are stored in secured, access-controlled areas

In the unlikely event of a data breach that poses significant risk to your rights, we will notify affected individuals and the Office of the Personal Data Protection Committee (PDPC) within 72 hours, as required under Thailand's PDPA.

Cookies

Our website uses cookies to ensure basic functionality and, with your consent, to gather insights on how visitors use our pages. We use the following categories:

• Essential cookies — required for site operation (session management, security)
• Analytics cookies — help us understand page performance and visitor patterns
• Preference cookies — remember your settings and language choices
• Marketing cookies — support relevant advertising where applicable

You can review and manage your cookie preferences at any time on our Cookie Policy page.

Your Rights Under Thai PDPA

As a data subject under the Personal Data Protection Act B.E. 2562, you have the right to:

• Access — request a copy of the personal data we hold about you
• Rectification — ask us to correct inaccurate or incomplete information
• Erasure — request deletion of your data, subject to legal retention obligations
• Portability — receive your data in a structured, machine-readable format
• Objection — object to processing based on legitimate interest
• Withdraw consent — at any time, without affecting prior processing
• Lodge a complaint — with Thailand's Office of the Personal Data Protection Committee (PDPC)

To exercise any of these rights, please contact us in writing at [email protected]. We will respond within 30 days as required by law.

Third-Party Links

Our website may contain links to external resources — such as financial regulators, public databases, or partner organisations — for informational purposes. We are not responsible for the privacy practices of those external sites and encourage you to review their policies independently before sharing any personal information.

Children's Privacy

Our programs are designed for adults aged 40 and above. We do not knowingly collect personal data from individuals under the age of 18. If you believe that a minor has submitted information through our website, please contact us immediately and we will promptly remove the relevant records.

Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we do, the "Last Updated" date at the top of this page will be revised. For material changes, we will make reasonable efforts to inform enrolled participants via email. Continued use of our website or services after any update constitutes acceptance of the revised policy.

Contact Us

If you have any questions about this Privacy Policy, wish to exercise your rights, or would like to raise a concern, please reach out:

For complaints that are not resolved to your satisfaction, you may contact the Office of the Personal Data Protection Committee (PDPC) of Thailand.